Nevsky Dairy Products LLC (GC "NEVA MILK").
Director of Development.
Development of enterprises belonging to the NEVA MILK Group of Companies:
"Northern Milk" - dairy products of Gryazovets. Vologda region. 100 employees.
Rottaler-production of juice drinks. Bavaria, Germany. 10 employees.
- Management of business functions: sales, marketing, logistics, performance of key indicators by departments, control and planning of financial and household activities. Evaluating the work and setting tasks for top managers of companies.
- Creation and debugging of business processes in: production, sales, marketing, logistics, foreign economic activity
- Building a commercial strategy: pricing policy, a system for working with various sales channels (KA, of-tr, on-tr), planning, tools, goals, tasks, sales development, creating the basis for organizing sales in other markets.
- Organizational and staff events. Creation of effective departments, functions and responsibilities of employees, motivation, building internal and external communications.
- Work with government agencies and the banking sector. Partners of companies. (equipment manufacturers, various suppliers). Negotiations with key clients.
The result of work at the enterprise "Northern Milk".
1) Access to the national market and federal networks. The early ones were presented locally.
2) Development and launch of a new brand - "Vologda Butter", 2 sku (Peasant, Traditional).
3) Increasing the profitability of the enterprise by revising the comm. politicians. By an average of 2%.
An increase in sales and daily intake of milk by 40%.
The result of work at the Rottaler enterprise.
1) The launch of the enterprise. Organization of work on the restoration and prevention of equipment. Hiring staff. The beginning of filling the product.
2) Rebranding of brands. Development of a new design and positioning. Formation of an assortment line.
3) Definition of commercial policy.
4) Creation of a sales platform in Russia: certification, customs, sales.
Sales Director. 08.2010-10.2012. St. Petersburg.
Nevsky Dairy Products LLC, a dairy company producing cheeses and butter. NEVA MILK Group Of Companies.
Sales development and management in Russia. The head of the commercial function.
- Management of departments: sales, merchandising, marketing, foreign trade, service department. The total number is about 150 people.
- Work on all sales channels: KA, of-tr, on-tr.
- Distribution development: Conclusion of new contracts in the regions with large wholesale and distribution companies, development of direct sales, work with field teams (coaching, motivation), categorization, etc
. - Participation in planning and conducting marketing campaigns in order to increase sales and promote brands on the market.
- Personal work with key partners and customers.
- Work with personnel: training and development of sales specialists, development of motivation schemes, KPIs
The result of the work.
1) Market share growth +2%. Increasing the distribution of both quality and quantity. The development of an assortment line in stores (shelves).
2) Cost reduction due to: increased efficiency in work, implementation of control systems, restructuring of the department, improvement of customer service
3) Sales growth of 10-15% depending on the category.
Brands: Thousand Lakes, Gold of Europe, City of Cheese, Sirtaki.
Recommendations on demand.