Dmitriy Kazakin
Professional activity:
Commercial Director. The executive director. Sales Director.
Director of Development. Head of the regional representative office.
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Сontacts:
Saint-Petersburg 196 657,
 mob1: +(00) 7 911 728 9685
 mob2: +(00) 7 921 655 2178
e-mail: dmitriy.kazakin@gmail.com
skype: dmitriy.kazakin
business card
About me:
49 years old, was born on August 21, 1976
 He is married and has three children. All categories are in the car license. Personal qualities: I have a fundamental attitude to time management, I am positive, I easily build relationships, I quickly adapt to the business profile, I am demanding of myself and subordinates.
As a manager, I have the following skills and competencies:
- management of the commercial structure (sales, marketing, PR) up to 200 people;
- creation of highly effective sales teams;
- assessment, training and motivation of staff;
- experience in public speaking and communication with the media;
- work experience in large Western companies in senior positions (Marli, Kimberly-Clark, Schwarzkopf, AB InBev, Hеineken);
- more than a year's work experience abroad as a general manager in a Western European company;
- knowledge of the principles of sales channels;
- knowledge of the basics of accounting and law for the coordination and control of document management, financial and economic activities of the retail chain and distribution sites;
- the ability to set priorities correctly;
- development and implementation of business processes;
- developing and following a development strategy;
- budgeting and budget management;
- conducting negotiations at the level of top officials of the company.
I am a researcher by nature... A researcher of his abilities and the world around him. In this context, my personal goals do not change from year to year.... Acquisition of skills and knowledge, constant discovery of new things... And it doesn't matter what it will be: a geographical place, a book, an acquaintance or a hobby. Healthy curiosity, caring and a desire to explore the world around me is what I live by.
I fully share the statement.. "The more I know, the more I realize that I don't know anything." With each step in this direction, there is an increasing understanding that life is very short.. And she, like everything around her, should be treated very carefully and friendly.
I lead an active lifestyle: sports, travel, a big family. I appreciate the time, the word and the opportunity... Tthese are irreversible things in life... It's definitely not worth missing or wasting!
Skills and competencies:
COMPETENCIES
Managerial: planning, control, leadership, mentoring, delegation.
Professional: Project and change management.
Corporate: teamwork, result orientation, sanity, dedication, customer focus.
Creative: non-standard thinking, creativity, analytical mindset.
SKILLS: Management and development: personnel, sales, marketing, structures.
Creating effective teams. Strategic planning, budgeting. Negotiations and decision-making at the level of top officials.
Formulation and setting of goals and objectives. Systemic thinking at the level of the owner.
SPECIALIZATION: Managing Director, CEO, Executive Director (CEO), Commercial Director (CCO),Chief Operating Officer (COO), Branch Manager.
24 years+ work experience
October 2016 — present
8 years 3 months
 PE Kazakin. Private entrepreneurship. The founder.
 I am considering employment options: both project work to order within the framework of your individual entrepreneur, and applying for a position with an employer as a specialized specialist. Implementation of commercial projects for the customer. Creation and market launch of trademarks (product lines). Working with the customer's own brands (private label): analysis, planning, calculation, development, production. The organization of structural divisions and the organization of their work, internal communications. Creation and implementation of business processes. Organization and management of production (cheese, butter), lean manufacturing. Creating commercial and distribution policies. Strategic development of enterprises. Information on completed projects, recommendations upon request.
October 2015 — October 2016
1 year 1 month
Pure LLC. Manufacturer of sports nutrition.
Saint-Petersburg.

Director of Strategic Development.
The company is a manufacturer of functional nutrition with a focus on sports and a healthy lifestyle.
Responsibilities. Tasks.
Project work. The contract is 1 year. The main task is to analyze the development of the sports nutrition market, prepare the company for the development of new markets (FMCG, Export). To stabilize the business in Russia.
The result of the work:
- cost optimization has been performed;
- established sales management in the regions through the creation of regional representative offices and distribution centers;
- positioned existing brands, launched a new "Fitness Confectionery" on the FMCG market;
- an internal communications system has been created, a KPI system has been implemented;
- withdrawal of the company from a closed state for the market (openness and transparency in relations)
The described actions allowed us to quickly and efficiently reach a new level of development:
- cost reduction of about 30%;
- battery development of the order of 20%;
- to produce a product to enter the FMCG market;
- the negative perception of the company's work and products has been significantly reduced, and business confidence has been increased.
August 2010 — January 2015
4 years 6 months
Nevsky Dairy Products LLC (GC "NEVA MILK").
Director of Development.
Development of enterprises belonging to the NEVA MILK Group of Companies:
"Northern Milk" - dairy products of Gryazovets. Vologda region. 100 employees.
Rottaler-production of juice drinks. Bavaria, Germany. 10 employees.
- Management of business functions: sales, marketing, logistics, performance of key indicators by departments, control and planning of financial and household activities. Evaluating the work and setting tasks for top managers of companies.
- Creation and debugging of business processes in: production, sales, marketing, logistics, foreign economic activity
- Building a commercial strategy: pricing policy, a system for working with various sales channels (KA, of-tr, on-tr), planning, tools, goals, tasks, sales development, creating the basis for organizing sales in other markets.
- Organizational and staff events. Creation of effective departments, functions and responsibilities of employees, motivation, building internal and external communications.
- Work with government agencies and the banking sector. Partners of companies. (equipment manufacturers, various suppliers). Negotiations with key clients.
The result of work at the enterprise "Northern Milk".
1) Access to the national market and federal networks. The early ones were presented locally.
2) Development and launch of a new brand - "Vologda Butter", 2 sku (Peasant, Traditional).
3) Increasing the profitability of the enterprise by revising the comm. politicians. By an average of 2%.
An increase in sales and daily intake of milk by 40%.
The result of work at the Rottaler enterprise.
1) The launch of the enterprise. Organization of work on the restoration and prevention of equipment. Hiring staff. The beginning of filling the product.
2) Rebranding of brands. Development of a new design and positioning. Formation of an assortment line.
3) Definition of commercial policy.
4) Creation of a sales platform in Russia: certification, customs, sales.
Sales Director. 08.2010-10.2012. St. Petersburg.
Nevsky Dairy Products LLC, a dairy company producing cheeses and butter. NEVA MILK Group Of Companies.
Sales development and management in Russia. The head of the commercial function.
- Management of departments: sales, merchandising, marketing, foreign trade, service department. The total number is about 150 people.
- Work on all sales channels: KA, of-tr, on-tr.
- Distribution development: Conclusion of new contracts in the regions with large wholesale and distribution companies, development of direct sales, work with field teams (coaching, motivation), categorization, etc
. - Participation in planning and conducting marketing campaigns in order to increase sales and promote brands on the market.
- Personal work with key partners and customers.
- Work with personnel: training and development of sales specialists, development of motivation schemes, KPIs
The result of the work.
1) Market share growth +2%. Increasing the distribution of both quality and quantity. The development of an assortment line in stores (shelves).
2) Cost reduction due to: increased efficiency in work, implementation of control systems, restructuring of the department, improvement of customer service
3) Sales growth of 10-15% depending on the category.
Brands: Thousand Lakes, Gold of Europe, City of Cheese, Sirtaki.
Recommendations on demand.
October 2009 — May 2010
8 months
United Heineken Breweries LLC.
Saint-Petersburg.
Beer production company.
The head of the representative office.
Function.
Management of the company's sales team, marketing, HR, and development department. Direct subordination - 9 people. The total structure of the unit is more than 300 people.
Ensuring the fulfillment of sales volume – $6 million/month.
Brands: Heineken, Golden Pheasant, Hunting, Amstel, Edelweiss, Three Bears, Dr. Diesel, Stepan Razin, etc
Responsibilities.
- Managing the work of territorial sales managers: setting goals, monitoring and evaluating their implementation, developing individual development plans.
- At least 2 times a week, conducting an audit of the assigned territory in order to control the representation of products and distribution through various sales channels and providing feedback (with your team).
- Participation in the development of marketing activities for sales development.
- Development of the region in accordance with the long-term plan (quarterly) by increasing distribution and improving the sales structure. Sales development in the region (market share, distribution, volume).
- Work with distributors:
a) maintaining the recommended stock of the Company's products in the distributors' warehouses, monitoring the implementation of sales plans and shipment schedules;
b) drawing up a distributor development plan;
c) organization of work on the formation of sales halls of distributors and wholesale companies in accordance with the Company's standards.
- Implementation of the initial selection of potential customers and submission for approval to the Commercial Sales Director.
The result of the work.
1) Despite the increase in excise taxes by 300% since the beginning of 2010, the price increase and a 2% drop in the beer market share showed the company's growth in NW by more than 3% (November 09-January 10).
2) Regular implementation of the secondary sales plan.
3) Successful launch of new SKUs to the North-West market. The second result is for distribution in the country.
Brands: Golden Pheasant, Heineken, Guines, Amstel, Three Bears, Stepan Razin.
December 2004 — December 2008
4 years 1 month
AB InBev LLC (SAN InBev).
Saint-Petersburg.
Beer production company.
The head of the representative office.
Function.
Management of the St. Petersburg branch (Leningrad region): sales team, marketing department, HR department, personnel development department, commercial equipment, distributors. The structure has more than 400 people.
Responsibilities.
- Implementation of the function of managing the work of territorial retail sales managers: setting goals, monitoring and evaluating their implementation; developing individual development plans.
- Creating conditions and contributing to the continuous development and improvement of the skills of subordinate personnel.
- At least 2 times a week, conducting an audit of the assigned territory in order to control the representation of products and distribution through various sales channels and providing feedback (with your team).
- Participation in the development of marketing activities for sales development.
- Control of availability, calculation of budgets, implementation of plans for the placement of commercial equipment of the company.
- Implementation of the development of the region in accordance with the long-term plan (quarterly) by increasing distribution and improving the sales structure. Sales development in St. Petersburg and Leningrad region (market share, distribution, volume).
- Responsibility for maintaining the recommended stock of the Company's products in the warehouses of distributors in order to ensure uninterrupted receipt of goods to wholesale customers, and regular provision of this information, according to the Company's reporting procedure.
- The efficiency of distributors by constantly monitoring the implementation of sales plans and shipment schedules. Drawing up a quarterly distributor development plan. Responsibility for timely payment by distributors of goods received from the Company. Organization of work on the formation of sales halls of distributors and wholesale companies in accordance with the Company's standards, in order to achieve the best product demonstration.
- Implementation of the initial selection of potential customers and submission for approval to the Regional Sales Director.
The result of the work.
1) V + 5% by 2007, numerical distribution +1.9 by 2007 (98.93).
2) Ensuring the fulfillment of sales volume – $ 28 million/year.
Brands: Klinskoe, Siberian Crown, Tolstyak, Stela Artois, Bex, Staropramen, Brama, Hugarden.
The head of the department for working with key clients.
by sales in the KA channel 12.2004-07.2007.
Function.
Sales management and development in the KA channel: North-West, part of the Volga region, Western Russia (20 cities) (market share, distribution, volume). Management of the KA sales team, distributors. The structure is about 150 people.
Responsibilities.
- Development of key customers, in order to fulfill the sales plan, on the territory, promotion of the company's products on the market.
- Management of the work of territorial managers: timely setting of operational goals and objectives, monitoring and evaluation of their implementation; development of individual development plans; training in sales skills.
- Organization of work activities and placement of subordinate personnel in accordance with qualifications.
- Signing cooperation agreements with existing and newly opening key clients.
- Monitoring the fulfillment of the terms of marketing agreements by key retail and the Company.
- Tracking and regular provision of information to the marketing department and senior management: about customers; about the current market situation and the activity of competitors in their territory.
- Active participation in the development and holding of promotions to promote the company's trademarks in the assigned territory.
- Compliance with the company's established procedures for working with clients and related document flow.
- Control and tracking of margins on the Company's products by key customers.
- Regular audit of the assigned territory in order to control the representation of products and distribution, and provide feedback to the sales team, reporting in the prescribed form.
- Active involvement of distributors in the development of the company's business in the assigned territory. Monitoring the fulfillment of contractual obligations.
- Control of availability, calculation of budgets, implementation of plans for the placement of commercial equipment of the company.
Progress.
1) An increase in the market share of the order of 2-3%.
2) Ensuring the fulfillment of sales volume – $45 million/year.
Brands: Klinskoe, Siberian Crown, Tolstyak, Stela Artois, Bex, Staropramen, Brama, Hugarden, etc.
Transition to a higher position.
January 2000 — January 2004
4 years 1 month
Kimberly-Clark LLC, Schwarzkopf LLC.
Sales representative, regional manager.
Development of the territory, management of the distributor's sales teams.
Higher education
2020
City Business School (CBS), I am undergoing training
MBA General, Strategic and Operational management
1999
Tula Higher Artillery Engineering Institute, Tula
Command, Airborne division management, electrical engineer.
Professional development, courses.
Professional development, courses.
2014
Various trainings aimed at professional training in the period 2001-2014.
2005
«STORE WARS»
2004
«Developing Key Accounts 2»
Sales Training International
2004
Field Sales Management»
Sales Training International
2003
«Developing Key Accounts»
Sales Training International
2002
«SALES AND MERCHANDISING»
CBSD